Friday, 30 March 2012
Thursday, 29 March 2012
OBEY
The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.
The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wonder about one’s environment. The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer’s perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.
Many people who are familiar with the sticker find the image itself amusing, recognizing it as nonsensical, and are able to derive straightforward visual pleasure without burdening themselves with an explanation. The PARANOID OR CONSERVATIVE VIEWER however may be confused by the sticker’s persistent presence and condemn it as an underground cult with subversive intentions. Many stickers have been peeled down by people who were annoyed by them, considering them an eye sore and an act of petty vandalism, which is ironic considering the number of commercial graphic images everyone in American society is assaulted with daily.
Another phenomenon the sticker has brought to light is the trendy and CONSPICUOUSLY CONSUMPTIVE nature of many members of society. For those who have been surrounded by the sticker, its familiarity and cultural resonance is comforting and owning a sticker provides a souvenir or keepsake, a memento. People have often demanded the sticker merely because they have seen it everywhere and possessing a sticker provides a sense of belonging. The Giant sticker seems mostly to be embraced by those who are (or at least want to seem to be) rebellious. Even though these people may not know the meaning of the sticker, they enjoy its slightly disruptive underground quality and wish to contribute to the furthering of its humorous and absurd presence which seems to somehow be antiestablishment/societal convention. Giant stickers are both embraced and rejected, the reason behind which, upon examination reflects the psyche of the viewer. Whether the reaction be positive or negative, the stickers existence is worthy as long as it causes people to consider the details and meanings of their surroundings. In the name of fun and observation.
Shepard Fairey, 1990
Wednesday, 28 March 2012
Tuesday, 27 March 2012
Kony 2012 Campaign
WHO IS JOSEPH KONY?
JOSEPH KONY IS THE WORLD’S WORST WAR CRIMINAL. IN 1987 HE TOOK OVER LEADERSHIP OF AN EXISTING REBEL GROUP AND RENAMED IT THE LORD’S RESISTANCE ARMY (LRA).
THE LRA HAS EARNED A REPUTATION FOR ITS CRUEL AND BRUTAL TACTICS. WHEN JOSEPH KONY FOUND HIMSELF RUNNING OUT OF FIGHTERS, HE STARTED ABDUCTING CHILDREN TO BE SOLDIERS IN HIS ARMY OR “WIVES” FOR HIS OFFICERS. THE LRA IS ENCOURAGED TO RAPE, MUTILATE, AND KILL CIVILIANS–OFTEN WITH BLUNT WEAPONS.
THE LRA IS NO LONGER ACTIVE IN NORTHERN UGANDA (WHERE IT ORIGINATED) BUT IT CONTINUES ITS CAMPAIGN OF VIOLENCE IN DEMOCRATIC REPUBLIC OF CONGO, CENTRAL AFRICAN REPUBLIC, AND SOUTH SUDAN. IN ITS 26-YEAR HISTORY, THE LRA HAS ABDUCTED MORE THAN 30,000 CHILDREN AND DISPLACED AT LEAST 2.1 MILLION PEOPLE.
WHAT IS THE GOAL OF KONY 2012?
INVISIBLE CHILDREN HAS BEEN WORKING FOR 9 YEARS TO END AFRICA’S LONGEST-RUNNING ARMED CONFLICT. U.S. MILITARY ADVISERS ARE CURRENTLY DEPLOYED IN CENTRAL AFRICA ON A “TIME-LIMITED” MISSION TO STOP KONY AND DISARM THE LRA. IF KONY ISN’T CAPTURED THIS YEAR, THE WINDOW WILL BE GONE.
WE ARE TAKING ACTION TO ENSURE THESE TWO THINGS:
1) THAT JOSEPH KONY IS KNOWN AS THE WORLD’S WORST WAR CRIMINAL.
2) THAT U.S. AND INTERNATIONAL EFFORTS TO STOP KONY ARE BOLSTERED WITH A MORE COMPREHENSIVE STRATEGY FOR DISARMAMENT, DEMOBILIZATION, AND REINTEGRATION (DDR).
WHY ARE WE MAKING JOSEPH KONY "FAMOUS"?
INVISIBLE CHILDREN’S KONY 2012 CAMPAIGN AIMS TO MAKE JOSEPH KONY FAMOUS, NOT TO CELEBRATE HIM, BUT TO RAISE SUPPORT FOR HIS ARREST AND SET A PRECEDENT FOR INTERNATIONAL JUSTICE. IN THIS CASE, NOTORIETY TRANSLATES TO PUBLIC SUPPORT. IF PEOPLE KNOW ABOUT THE CRIMES THAT KONY HAS BEEN COMMITTING FOR 26 YEARS, THEY WILL UNITE TO STOP HIM.
SECONDLY, WE WANT KONY TO BE FAMOUS SO THAT WHEN HE IS STOPPED, HE WILL BE A VISIBLE, CONCRETE EXAMPLE OF INTERNATIONAL JUSTICE. THEN OTHER WAR CRIMINALS WILL KNOW THAT THEIR MASS ATROCITIES WILL NOT GO UNNOTICED OR UNPUNISHED.
CONTACT
GENERAL QUESTIONS:
info@invisiblechildren.com // 619.562.2799
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